The one contrarian message of the video (If you can’t say it in one sentence, don’t say it at all.)

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Specific outcome your client want:

• ⚠️ Tips

Your contrarian take on how to achieve this outcome:

Map out 3 to 5 steps to reach the outcome

1. Step 1
2. Step 2
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The right mind Hook 1 - Thumbnail & Title

Original inspiration

Title & Thumbnail Ideas

Visit the ‣ for inspiration

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Finalized for A/B Testing:

A:

B:

C:

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Hook 2 - First 30 Seconds of the Video

What is the problem you’re trying to fix?

• More info

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What are the stakes? (cost of inaction)

• More info

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15s Short Backstory

• More info

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Hi, I'm Helmi. I burned $15K on YouTube gurus who only taught me to go viral.

But when I asked my existing clients, they all found me from my low-view videos of me telling a story about my business journey.

So I reversed engineer why that worked and now on this channel, I help founders, coaches and consultants attract clients from YouTube - without becoming a full-time YouTuber.

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What They’re Going to Get

• More info

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