This is the video that bagged me a $1800 client. Chronology:
Watch this once.
Notice how "boring" it is. No fancy edits. No expensive lights. Just a story.
Simple videos like this reduces the "noise" so the client can focus on your story, not your editing.
https://www.tiktok.com/@helmihasan_com/video/7573819011452947723?is_from_webapp=1&sender_device=pc&web_id=7434424705928840705
Now it’s your turn:
Pick the one that fits you best - then use the outline below.
A) Origin story - "This is how I went from [your old job] to [what you do now]." (Use this if you had a clear career change)
B) Client win - "Here's how I helped [type of client] get [result] without [common frustration]." (Use this if you don't have a dramatic career pivot)
C) Mistake + lesson - "Here's the [mistake/costly decision] I made - and what I'd do differently." (Use this if you want to build trust fast)
The example below will use A as an example:
This is how I went from [your old job] to a [what you’re doing now].
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What is the one insight you got out of this? (must be relevant to your target audience)
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"If you want [specific outcome your audience is trying to achieve], I made a free [name of your lead magnet] - link is in my bio."